Rosan Bosch Lecture Editorial

Rosan Bosch, “WHY NOT?”

Rosan Bosch is one part of the duo “Bosch & Fjord” , she was born in Utrecht, but now she is working and living in Copenhagen, Denmark.
Rosan and Rune Fjord consider art to have a social and cultural importance in society. Art contributes to increasing the quality of life and takes part in creating refuges in society. Bosch & Fjord wishes to create a dialogue with the surrounding society and make art a natural part of everyday life.Read more about .
Bosch & Fjord create art projects in dialogue with companies, public institutions and others, where art gets a distinct function. Bosch & Fjord develops concepts and designs challenging space that directs towards a different usage, action and ways of thinking. The projects by Bosch & Fjord cut across expectations and professional groupings.
During the lecture she presented herself as an artist that is working with company in a sort of creative collaboration. The most interesting point come out during both the interview and the lecture, is probably her strong and creative approach at different projects experience and more her incredible collaboration with the company as an integrant part of the process.
Looking from the outside what Bosch & Fjord are doing, is quite surprising and unique how they are creating incredible art installation and transform them in an integrant part of an existing public or private space.
An example of they’re way of working is the project “Gumstrategy”, is a redesign of the Danish parliament that in a humorous way poses questions as to what democracy is and what democracy looks like. At www.gumstrategy.com visitors can experience a parliament where the politicians are discussing the future of the country sitting on fitness balls or wearing polar jackets in a cold, cold freezing room. In the new parliament the politicians are challenged into breaking habits and thinking new thoughts from different perspectives.

With Gumstrategy Bosch & Fjord wishes to open up for a discussion on democracy and pose questions like: what does democracy look like? How does the design affect the people who use it? What is the influence of the shape of the space and the materials on the government? How innovative and new thinking is a parliament really?

More practical but still unexpected is the result of the collaboration with Ordrup School in Gentofte, Denmark.
Bosch & Fjord has settled with traditional design of school interiors and instead created varied rooms with space for differentiated teaching and creative thinking. You will find heightened window seating where you can sit and watch the world outside, green platforms with round, red holes where discussions can buzz and bubble and large upholstered tubes where you can hide with a good book or to spend some time alone.
Rosan during the interview said: Thinking that all people are different, thinks differently and learn differently, wecreated a complete and challenging design at Ordrup School. The design is based in three concepts, 'peace & absorption', 'discussion & cooperation' and 'security & presence', that will separate the individual areas in distinct functions and create new rooms for learning. By separating the activities and creating varied rooms we created a space for dissimilarity in both teaching and play where the learning situation will be optimized.
The most interesting part of the project has been shown by Rosin during the lecture : the design process based with the employees and students of the school where habits and usual ways of thinking were challenged to move focus from the physical frames to functionality. During the fall Bosch & Fjord temporarily moved into the school and set the students and employees tasks that naturally could form part of the daily lessons. Organically formed pieces of carpet were used to create temporary territories and space for discussions, while Pippi gymnastics in each class hour brought movement as an integrated part of the lessons into focus. At the same time employees and students were given pads of yellow and pink post-it sticks to place on their favourite spots. This was supposed to show both parties an insight into each others different ways of thinking and considering rooms. The purpose of all assignments in the process was to challenge the traditional use of the rooms and create new ways of thinking rooms as active tools in the teachings.
During the lecture Rosan demonstrated her capacity to speak about her projects and her works with the same visual and poetic power of her installations, remembering to us an important and basic concept: there are no ideas too difficult to realize or situations too difficult to change.