Marcel Sloots - Publication Workshop

September 24 2008

Marcel Sloots is a Dutch graphic designer working out of Eindhoven for nearly 7 years within the firm Volle Kracht. Translating to “Full Power”, the firm name describes the way he approaches his work, full of ambition and creative determination. Some of his latest work, the interior of the Mu Gallerie, celebrated the gallery's 10th anniversary. Located on the first floor of the De Witte Dame, the home of the Design Academy Eindhoven, the Mu is an exciting gallery exhibits design, music fasion, architecture and new media by local and international artists.

In September 2008, Marcel Sloots came to the Design Academy in order to conduct a workshop with the second year masters students with intentions of creating a comprehensive publication for the Source program. The Source program invites guest speakers to the Academy with the intention of creating a personal dialogue between student and professional through lectures and interactive workshops. During this particular workshop Sloots gave each student three packages each containing records of Source lectures from the previous year. It was up to the students to format each lecture into one easy-to-read and informative publication. By the end of the day the students had completely reworked the layouts of each Source document, in some cases condensing three pages of records into one. The workshop allowed students gain a unique perspective on visual communication design while completing the Source publication in just one day. Under the guidence of Sloots the students produced quality work for a client (the Source program) in a very short amount of time demonstrating a brute force mentality, aparent in his work and his outlook on the design industry.

When asked about which projects he enjoys to work on the most Sloots states that he has no preference for what kind of design he may work on as long as he picks the right client to work with. He stresses that every designer should “Be very ambitious when choosing a client”, “find out what you may be asked to do” and understand the politics surrounding the client, something commonly overlooked by designers when taking on a new project. He offers this advice about the design insdustry to new designers: “what is important is the spirit of your work, as long as you are doing something what comes out in the end will be alright”, aiming to provide direction to those at a creative standstill.

The workshop with Marcel Sloots was an important demonstration of the challenges a designer may face when working for a new client. Having the students work along side Sloots in creating the publications taught them his “volle kracht” mentality of hard work and determinations, which has brought him success in the design industry. Student-professional interactions like these provide unique opportunites to the students at the Design Academy, teaching key design skills straight from proffesionals through the Source program.