Materials & experience, a Sense of touch and smell
Simone de Waart, an industrial designer, a material expert and an educator, had come to lecture about her expertise - materials. In 45 minutes, she had shared her view on the design process as one that should consider it’s materiality from the beginning, discussed the link between materials and experience, and presented a few of the projects she was involved with, most recently with the NS trains in Holland. It had been quite informative, and it had a point, and the audience was lost.
At first it seemed lost because of a few rules of design lectures broken: not enough pictures of products, not a lot of discussion about “real projects” (she couldn't share much on those), not enough controversial statements. It was a nice, safe, informative lecture in a quiet, self-assured voice. But when Ton Teerling took the stage he seemed to have broken most of the same rules, and still he kept his crowd fascinated.
Wearing a suit, Talking in a field much different from design, with a presentation so un-esthetic that even an accountant might suggest some font and color considerations, maybe even a picture or two, Ton had grabbed his audience from the get-go. Talking about the awesome power of recognition over our minds, and the way smell could be used to channel it (among other things), he jumped from side to side, talking fast and enthusiastically, keeping all eyes and ears on him. He even concluded his lecture with a list of reasons why designers shouldn't use smell in their objects, like he was trying to convince us his lecture was not really useful. Yet, the moment he finished speaking, the audience was shooting questions one at a time, eager to learn more about scent and recognition.
What was it that made his lecture so memorable and Simone’s so forgettable? At first, one might say its charisma. Ton seems like the kind of man who could convince an Eskimo to by sun tan lotion. His enthusiastic way of speaking and the genuine curiosity he beams (and of course his knowledge of human psychology), creates a man who makes most of what he says interesting enough to listen to.
But eventually, I think the real issue is that the designers where refreshed by the “unrelated topic”. It sometimes seems that lectures by designers on design have little to learn from. The information is circling between students, and most of them keep informed on-line. The designers sometimes get tired with hearing about design. Yet when introducing them with a new field, the wheels begin to turn. It is a profession in search of new, unpredictable influences, with an eagerness to know at least a little about a lot.
Ton’s lecture seemed to do so well simply because it wasn’t design. It was fresh, like a sip of water on a warm day.
January 28 2008
Vlag team :
Seo Jeonghwa
Riviere Aurelien
Ito Fumiko
Chiang Ping Fan
Cadamuro Alessia
Riviere Aurelien
Ito Fumiko
Chiang Ping Fan
Cadamuro Alessia
As students of design, in training to become masters of the profession, one would imagine a lecture from a fellow designer, an expert in materials, would bare more weight and raise more response then a food and taste psychologist working in a seed company, who came to lecture about the nose. But when Ton Teerling had finished his presentation, he was flooded by questions from eager students. Why?
Simone de Waart, an industrial designer, a material expert and an educator, had come to lecture about her expertise - materials. In 45 minutes, she had shared her view on the design process as one that should consider it’s materiality from the beginning, discussed the link between materials and experience, and presented a few of the projects she was involved with, most recently with the NS trains in Holland. It had been quite informative, and it had a point, and the audience was lost.
At first it seemed lost because of a few rules of design lectures broken: not enough pictures of products, not a lot of discussion about “real projects” (she couldn't share much on those), not enough controversial statements. It was a nice, safe, informative lecture in a quiet, self-assured voice. But when Ton Teerling took the stage he seemed to have broken most of the same rules, and still he kept his crowd fascinated.
Wearing a suit, Talking in a field much different from design, with a presentation so un-esthetic that even an accountant might suggest some font and color considerations, maybe even a picture or two, Ton had grabbed his audience from the get-go. Talking about the awesome power of recognition over our minds, and the way smell could be used to channel it (among other things), he jumped from side to side, talking fast and enthusiastically, keeping all eyes and ears on him. He even concluded his lecture with a list of reasons why designers shouldn't use smell in their objects, like he was trying to convince us his lecture was not really useful. Yet, the moment he finished speaking, the audience was shooting questions one at a time, eager to learn more about scent and recognition.
What was it that made his lecture so memorable and Simone’s so forgettable? At first, one might say its charisma. Ton seems like the kind of man who could convince an Eskimo to by sun tan lotion. His enthusiastic way of speaking and the genuine curiosity he beams (and of course his knowledge of human psychology), creates a man who makes most of what he says interesting enough to listen to.
But eventually, I think the real issue is that the designers where refreshed by the “unrelated topic”. It sometimes seems that lectures by designers on design have little to learn from. The information is circling between students, and most of them keep informed on-line. The designers sometimes get tired with hearing about design. Yet when introducing them with a new field, the wheels begin to turn. It is a profession in search of new, unpredictable influences, with an eagerness to know at least a little about a lot.
Ton’s lecture seemed to do so well simply because it wasn’t design. It was fresh, like a sip of water on a warm day.
No comments:
Post a Comment