Timo de Rijk workshop

Timo de Rijk studied art history at the University of Leyden, The Netherlands. He got his PhD in 1998 at Delft University of Technology on the thesis The Electrical House, design and acceptance of electrical domestic appliances in the Netherlands. He has written a few major and several smaller publications on the history of design, i.a. on Art Deco in The Netherlands. He produced TV-programs on design history and he is a regular organiser of exhibitions. He is member of the art and design committee of the Dutch Raad voor Cultuur (Advisory Board of the Dutch Government).

Introduce :
conventional typographic, 19C~20C, one color presentation, 1950 Antonio Gaudi, atmosphere -theater, multi-media, experience presentation.
Routing:
Importance of routing, design routing, playing with people.
Context:
Showed picture – Smile man in the jail, job exhibition in cubic space, store “ CINZANO”
Out of context, unexpected context.
Program :
What are you going to say ?
- contents
- context
Metaphor :
Most important communicate contents.
Value of life. Life is money? How to deal with it.
Animal farm.
Obvious metaphor, River – function of metaphor
Tango – traffic jam.
“ Do you think we’ve overdone the metaphor?” - coffee building

Workshop

Choosing a subject
Choosing a metaphor
Collecting material
Making a presentation